VERTIQAL.

Selected work

Campaigns that hit.

State Farm, Gamerhood Season 3, a custom livestream entertainment experience
State Farm

Gamerhood Season 3, a custom livestream entertainment experience

+181MImpressions · 400K+ hours watched · 70 livestreams

For the third consecutive year, State Farm partnered with Vertiqal to bring Gamerhood to life. An award-winning series with top livestream creators competing in branded challenges and arena-style gameplay, anchored by Jake from State Farm.

RBC, Two activations to own gaming culture
RBC

Two activations to own gaming culture

150Young Canadians mentored · 32 creator posts

A first-of-its-kind mentorship program plus a gameplay-driven social push for the RBC Metaverse Branch.

  • RBC Gaming Grant mentorshipMISSHARVEY · Kyedae · Disguised Toast
  • Metaverse Branch social push32 creator posts · scaled via Spark Ads
White Castle, Two campaigns for the go-to gamer snack
White Castle

Two campaigns for the go-to gamer snack

122K+Hours watched · 3.8× engagement rate

Anti-AFK gaming content fused with microwavable sliders, plus geo-targeted push for Chicken Rings with creator-led storytelling.

  • Anti-AFK: Sliders as the Go-To Gamer Snack122K+ hours · ER above benchmark
  • Geo-Targeted Push for Chicken Rings3.8× engagement rate over benchmark
ampm, Snack Squad Season 2
ampm

Snack Squad Season 2

S2Branded livestreams · Suika gameplay & trivia

Connected snack-loving Gen Z audiences with immersive livestreaming through top gaming creators, interactive elements, and giveaways.

Guru Energy, Always-On Gaming + IRL Activations
Guru Energy

Always-On Gaming + IRL Activations

2Markets · US always-on + Canada IRL

Embedded Guru into gaming culture through feel-good content in the US and Toronto-based street sampling, with engagement and CTR well above benchmark.

Minute Maid, Bring the Juice
Minute Maid

Bring the Juice

4.8×Over ER benchmark · 2.2× over CTR

A TikTok-first, creator-led social strategy designed to feel native inside gaming culture and over-deliver on performance benchmarks.

LEGO, Three campaigns. One creator-first playbook.
LEGO

Three campaigns. One creator-first playbook.

3Campaigns · series, takeover & co-branded play

From a year-long mentorship series to a Star Wars YouTube takeover and a Marvel Rivals crossover, LEGO built across formats.

  • LEGO Technic × Luminosity Academy5-episode unscripted series
  • May the 4th Star Wars YouTube takeoverDesktop + mobile pre-roll
  • LEGO Marvel × Marvel Rivals2 custom episodes · creators + NFL athletes
Samsung, Two campaigns to own Samsung Canada in gaming
Samsung

Two campaigns to own Samsung Canada in gaming

2.02×Sales benchmark · +12.5% follower growth in 7 weeks

An always-on live commerce series with 60+ assets per activation and Prime Big Deal Day shopping moments on Twitch, paired with a TikTok-first creator contest to find the next Samsung Canada Gaming Ambassador.

  • Always-On Live Video Commerce2.02× sales benchmark · 20+ livestreams
  • TikTok-First Creator Contest+12.5% followers in 7 weeks
Audible, Best of the Year Short-Form Series
Audible

Best of the Year Short-Form Series

2Creative concepts · white-label social

Original short-form built on humor and contrast: chores-meets-thriller and cooking-meets-fantasy story worlds.